Investors have flocked to the startup: it has funding from KDDI, Adways, Stonebridge Capital and recently Global Brain. It currently has around 300 mobile game developers in Korea, Japan and Singapore, as their client. 5Rock lets game developers track game-playing behavior by specific segment in real-time. Users can also get actionable marketing insight through cohort analysis. It’s not the only one with this feature - Upsight, the rebranded combination of Kontagent and PlayHaven, also has it. However, 5Rocks has an advantage in that its service is available in five different languages: English, Chinese, Japanese, Korean, and Russian. According to Meena Lee, the PR director at 5Rocks, the company wants to support developers in other countries by adding five more languages including Spanish this year. They are also planning to establish a branch office in the US. App developers can sign up for the one month free trial now. They will be charged later based on their games’ monthly active users (MAUs). The service will be still completely free if their app has less than 10,000 MAUs. This will appeal to smaller sized game development houses.