OurCrowd founder and CEO Jon Medved spoke about crowdfunding at San Diego State University earlier this year. The video was recently just posted on YouTube the past week.
Medved actually was born in San Diego. His father was a professor of physics at SDSU so this was a bit of a coming home trip for him.
Medved talks about OurCrowd and his global perspective on equity crowdfunding. Definitely worth a watch.
Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective.
Campaigns can be very short (as short as a day!) or stretch out over two or three months, but fundedflow, Kickstarter and other crowdfunding platforms suggests that 30-90 days is the perfect length for a campaign.
That said, for a considerably-sized campaign of $30,000 and above, you might want to plan to spend at least one month ahead of time preparing. Then, once the campaign begins, set aside four to five hours a day to run and manage it. The biggest mistake you could make is to go live expecting money to pour in on its own. Fundraising takes time, and effort to make it work.