Social customer service company Lithium Technologies will announce on Thursday morning that it has acquired Klout for almost $200 million in cash and private stock, says Fortune.
LinkedIn is introducing some new tools for businesses hoping to attract a following with their LinkedIn content.
First up, there’s a content marketing score, which measures the total effectiveness of a businesses’ LinkedIn content. It’s calculated by taking the total number of unique LinkedIn members who engaged with a companies’ Sponsored Updates, Company Pages, LinkedIn Groups, employee updates, and Influencer posts, then divides that by the total audience of active LinkedIn users that you’d like to reach. In other words, it tells you what fraction of your target audience you’re actually reaching.
Analyst Gartner has just put out its latest worldwide devices forecast, predicting a growth rate of 6.9% for shipments of traditional PCs, tablets, ultramobiles and mobile phones this year. That’s up on the 4.8% growth achieved last year.
1 Art of Click | Singapore
Singapore-based Art of Click, is a mobile marketing agency and ad network that insists on charging clients based on results. In other words, it charges only if there’s a successful download, purchase, or registration.