A surprisingly common myth about crowdfunding is that once you make your project live, affluent beneficiaries will come flocking to fund your idea. In reality, it takes strategy and foresight to seek out the crowds that will be interested and passionate about your cause, and time invested in building that online community, before your campaign launches.
Darren Westlake of Crowdcube knows what it is like to start a business. It was the very same process now faced by many of his customers that was to be the genesis of Crowdcube. After experiencing the difficulties of obtaining financing first hand as an entrepreneur, Darren noticed that the financial sector had not adopted technology, which could lead to greater efficiency and access to capital for small businesses. Enter Crowdcube.
iChuangye, a Kickstarter-like crowdfunding service in China previously known as 5ichuang, today held its first-ever demo day to debut projects that are raising funds on the platform.
CEO Gu Bing, who preferred to name himself as chief service officer of the site, since he consider his works as offering services to entrepreneurs and venture capitalist in an effort to bridge their demands.