Items filtered by date: Monday, 17 March 2014

Boosting your startups brand and services are very important, social media has become an great way to do this buy building up fans, followers and word of mouth direct content and information distribution. Some of the popular types of media are Twitter, Pintrest, Face book and Linkedin. There are optimal times to post on social media sites and there are times when you don’t want to post. If you post or share at certain times, your post won’t be seen, no matter how many followers or friends that you have. So, when is the best time to post on social media networks? There’s a great infographic out that details all of this for you.

So, basically, if you plan your day right, and you are doing any posting and promoting of items that you want to get seen, then this is how your day should look:

7:00am post to LinkedIn
9:00am post to Google +
1:00pm post to Facebook
2:00pm post to Twitter
3:00pm post to Pinterest

Published in Advice & Tips
Tuesday, 18 March 2014 00:00

Superman With A GoPro For A Day

If anyone ever asks you what you’d use a personal drone for, you could say “Real estate photos”.. or “monitoring elephant populations“… or you could say “pretending to be superman for the day.“

Armed with a personal RC drone, a GoPro camera, and fistfuls of crazy video editing talent, a team out of LA has recreated a first person view of a day-in-the-life of ol’ Clark Kent himself.

Published in News

Execs Will Talk Strategy at Ad Age Digital Conference

The world's largest food and beverage company has joined the ranks of marketers establishing a presence in Silicon Valley.
Nestle, which is headquartered in Switzerland, has been quietly operating its "innovation outpost" in the Bay Area for about a year. But the company has only recently begun to talk publicly about the program, which is designed to get the marketer closer to startups. Executives plan to share more details at the upcoming Ad Age Digital Conference, held April 1-2 in New York City.

Published in News

Since its launch in late June last year, Soundwave, the Mark Cuban-backed music discovery app that tracks the listening habits of you, your friends and other users you follow, had at least one gaping omission. It was mobile-only — iOS and Android — meaning that there was no way for the service to track music you consumed on a desktop computer.

Now the Dublin-based startup has enabled desktop tracking in the form of a Chrome browser extension so that a plethora of desktop web-based music services can send listening data to the Soundwave app.

Specifically, the list of services that the Chrome extension is able to track includes Pandora, Spotify, Deezer, 8tracks, Songza, Rdio, Google Play Music, VK (particularly beneficial for Soundwave’s large Russian user base), India’s Gaana, and Grooveshark.

What’s also notable about the limited desktop tracking support is that it’s strictly one-way. There’s no desktop version of Soundwave itself; this is purely about providing a way to plug desktop web listening data into the service — picking up where the ‘scrobbling’ feature of left off, if you will — rather than extending the number of platforms where Soundwave and all of its music discovery and social features can be consumed.

Regarding the latter, Soundwave recently added comments and #hashtags to its mobile apps, as well as Twitter integration so that you can share music discoveries on the social media service.

Of course, just like the recent addition of YouTube tracking, Soundwave’s Chrome extension means it is closer to fulfilling its mission to become the one-stop-shop for tracking your listening habits and in turn helping you discover new music through the listening habits of your friends and influencers you follow. Likewise, it doesn’t harm the company’s Big Data play, either, in which it plans to sell aggregate listening data back to the music industry.

Soundwave is also sharing some updated metrics with TechCrunch. Combining iOS and Android the app has seen over 950,000 downloads — up from 750,000 in December last year. I’m also told that “emerging markets” are proving pretty key for the startup, thus the desktop tracking support for Russia’s VK and India’s Gaana. Soundwave also recently achieved the top music app position in the App store in France, which resulted in 10,000 downloads in a single day. 65 million song plays have been tracked by the app’s users to date.

In addition to Mark Cuban, Soundwave’s backers include ACT Venture Capital, Enterprise Ireland, Matthew Le Merle, and Trevor Bowen, one of the people behind U2′s management company Principle Management. Funding totals $1.5 million.

Published in News

Zortrax, a Polish 3D-printer company based in Olsztyn, is raising funds through public bond issues. They will begin selling 10,000 unsecured bonds worth 1000PLN ($329) each through Invista Brokerage House to raise a total of $3.5 million. The company plans to be the only publicly traded printer manufacturer in the country when it goes public later this year.

Published in Deals & Funding

Microsoft Founder Bill Gates doesn’t worry that Silicon Valley is the home of billion-dollar texting apps and farming games. “Innovation in California is at its absolute peak right now. Sure, half of the companies are silly, and you know two-thirds of them are going to go bankrupt, but the dozen or so ideas that emerge out of that are going to be really important,” Gates told Rolling Stone, in a wide-ranging interview on government surveillance, financial inequality, immigration reform, and the cultural backlash against Silicon Valley.

Published in Features

The world of startup investing is expectedly different from investing in the public market, and there is one question I get regularly from new angel investors who want to diversify their portfolio. While most startups won’t achieve Facebook or Dropbox returns (62,000% and 39,000% ROI, respectively), a long-term investment of 5-8 years in the right startup could produce higher returns than any other asset. Arguably, one of the most attractive components about buying equity in early-stage startups is the uncorrelated attribute it provides, which is what financial advisors often emphasize- the importance of diversification and uncorrelated returns in a well-balanced portfolio.

Published in Advice & Tips
Tuesday, 18 March 2014 00:00

How to write a great business plan

Often entrepreneurs don’t get round to writing their business plan until the last minute or when they are trying to secure startup funding. But the fact is that your business plan is even more than a document just for the bank manager to look at, or for potential investors to read, it’s your invaluable roadmap to launch and run your business and formalise goals and strategies to grow it.

To get your business plan down on paper you are going to be conducting research and think through many factors to ensure has a chance of success. Some of the things that are going to be included will be detail’s of your marketing strategy, and layout of your sales and operational forecasts, having the right plan will not only help you identify any weaknesses opportunities and threats but allow you to make informed decisions about you business venture before you have fully committed yourself financially and legally.

With the right plan in place you will be able to show your potential investors how they are going to make money. Most investors will intend to sell their shares for a good return, this is the Exit strategy. The most common route for a successful company is either through publicly listing your company, called going public or initial public offering (IPO) or through a merger or acquisition (M&A) by another company.

If you’re creating a business plan involving a loan, then lenders will want something configured slightly different. They will be looking for detailing collateral or assets to back or pledge against the loan Collateral includes funds to support loan payments, interest expenses, and debt repayments. Banks are not allowed to make speculative loans, therefore you will have to include information in the plan that will give your banker security.

Furthermore, your business plan can also be useful if you plan to do business overseas. If your business or service coverage is international, then your business plan will provide a standard means to evaluate your service or products in an international marketplace.

Published in Advice & Tips