With the fast growth of social media, the influence of such media has grown beyond being a mere marketing tool. In fact, this influence has also extended to business funding through the phenomenon of crowdfunding. This portmanteau takes after the original “crowdsourcing” and is used to refer to the collective effort of a large network of individuals who each contribute a small amount of capital to finance a new speculative business venture.
To build a startup, you’ve got to believe in your mission. Big time. That’s why the co-founder of apartment-rental site Airbnb never stays in hotels. And that’s why the SeedInvest team raised its first round of funding through equity crowdfunding.