Toonimo, a startup that says it can make websites more engaging and lucrative by adding custom animations, is announcing that it has raised $2.5 million in funding.

The idea is that online visitors might appreciate having a cartoon character who can point out the important parts of a website and walk them through some of the trickier bits — and that, in turn, can lead to increased sales. For example, when you visit the Toonimo site, animated characters lead you down the page and explain the concept behind the company, in the hopes that you’ll sign up for a free trial.

Published in Deals & Funding