If a business wants to add similar characters to their own websites, they can customize the characters’ look, set the triggers for when they should appear, and write the script for what they should say. Then they add the character by just including a line of code from Toonimo.
The idea of an animated helper may give you some involuntary flashbacks to Clippy, but Toonimo’s animations are quite a bit more sophisticated. Chief Marketing Officer Jake Levant said Toonimo can test different scripts and different versions of an animation, then automatically deliver the one that’s delivering the best results, similar to Optimizely. Sometimes, that means leaving out the animation entirely.
Levant told technology media website TechCrunch that the goal is to add more personalization over time and eventually to become “the multimedia layer” for sites to add and test different types of content, not just animation.
The funding was led by Tuvia Barak of Lux Partners. Toonimo’s founders include CEO Ohad Rozen, founder of Wilocity (recently acquired by Qualcomm), and CTO Dan Kotlicki.