"One of the biggest challenges faced by entrepreneurs is access to capital," said Branson in a written statement released today. "Indiegogo helps to solve that problem and empowers anyone in the world to do well and do good.”
At the end of January, Indiegogo announced a $40 million Series B round of venture capital funding from a gaggle of institutional investors including Institutional Venture Partners and Kleiner Perkins Caufield & Byers. At the time, the crowdfunding company said the funds would be used for hiring, expansion and mobile. This time around, it seems like the company is continuing to focus on these pillars. This latest round will be primarily used to grow Indiegogo’s presence globally and to improve the crowdfunding site’s mobile application.
Indiegogo was launched in 2008 and so far more than 200,000 campaigns have been launched on the platform. More than 7,0000 campaigns are active at any given moment and currently, about 30 percent of Indiegogo campaigns come from outside the U.S.
“As we continue to innovate, Indiegogo will benefit from the unique perspectives of such an experienced and diverse group of investors. We founded Indiegogo to democratize access to capital for all, and I am excited that our new investors are joining us in this mission," said Indiegogo co-founder Danae Ringelmann of the company's latest round of investors.