Crowdfunding campaigns, when run well, can seem effortless, almost magical, if you’re watching from afar. Seeing the money and backers pile up, especially in the last phase of a campaign, can be breathtaking, when everyone is hugging and high-fiving.
However, crowdfunding is not a walk in the park. Unless that park is covered with broken glass. And a lion ate your shoes at the entrance gate. And he is now chasing you.
There is anxiety, especially during that famous mid-campaign plateau. There are sleepless nights, when instead of counting fluffy sheep you’re counting all of your Facebook friends who haven’t contributed yet. And don’t forget about the obsessive-compulsive “refreshing” of your campaign page to see if there are any new backers. Yes, crowdfunding can be stressful, but if you do the proper prep work — and create the right relationships on social media — crowdfunding can be full of great joy and excitement.
Below are some important tips before kicking off your crowdfunding campiagn.
A surprisingly common myth about crowdfunding is that once you make your project live, affluent beneficiaries will come flocking to fund your idea. In reality, it takes strategy and foresight to seek out the crowds that will be interested and passionate about your cause, and time invested in building that online community, before your campaign launches.
Boosting your startups brand and services are very important, social media has become an great way to do this buy building up fans, followers and word of mouth direct content and information distribution. Some of the popular types of media are Twitter, Pintrest, Face book and Linkedin. There are optimal times to post on social media sites and there are times when you don’t want to post. If you post or share at certain times, your post won’t be seen, no matter how many followers or friends that you have. So, when is the best time to post on social media networks? There’s a great infographic out that details all of this for you.
So, basically, if you plan your day right, and you are doing any posting and promoting of items that you want to get seen, then this is how your day should look:
7:00am post to LinkedIn
9:00am post to Google +
1:00pm post to Facebook
2:00pm post to Twitter
3:00pm post to Pinterest
Every business needs a marketing plan, whether a huge corporation or a simple one man band startup. That means you!
These 10 steps will be covered in three parts and will help provide the basic outline of what you need to do and how to prepare. Marketing plans are similar to your business plan and will help you keep focused and make decisions on how and where to resource and manage your channels. Having a marketing plan will not be a definite answer to success but will provide you with a better chance to achieve your objectives and ultimately accomplish the goal. Through the plan you will be able to work through checkpoints and deadlines that will allow you to track in detail when and how to action marketing activities, test, optimise and fine-tune until your plan is generating the most desired results. This is one of the most important factors as it will raise your success rate and ROI (return on investment). The research and effort you put into your plan will also provide you with valuable industry and business insight into your marketplace.