7 point business plan to success
01 Executive summary
Your executive summary should be 1–2 pages long, and provide an overview of your business concept, key objectives of your business and your plan, ownership structure, management team, your product or service offering, target market(s), competitive advantages, marketing strategy, and a summary of your financial projections. Your executive summary should be written last, after you've written the rest of the plan; each paragraph should be a summary of the more detailed, related section of the plan.
02 Business Overview
In your overview, include details regarding your business’s history, vision and/or mission, objectives, and your ownership structure. Key things to cover here are why and when it was formed, its mission, business model, strategy, and any existing strategic relationships. You can also cover administrative issues, such as intellectual property you may own, costs associated with your location, the legal structure of your company, management, personnel, and how you address accounting, legal, insurance, and security matters.
03 Products and Services
Also referred to as Business Offering, Expand upon your products and services, including features and benefits, competitive advantages, and, if marketing a product, how and where your products will be produced.
04 Industry overview
The industry overview is your opportunity to demonstrate the viability of your business by discussing the size and growth of your industry, the key markets within your industry, how your customers will buy your products or services, and which markets you’ll be targeting.
05 Marketing Strategy
Here you describe your target market segments, your competition, how you'll differentiate your products or services, and your products’ or services’ unique selling proposition (USP).
• Discuss product or service pricing and promotion, including how your promotional programs will appeal to each of your target market segments.
• Provide a plan of traditional and guerrilla marketing tactics, such as tradeshows, press-magnet events, social media marketing (e.g. Facebook, Twitter, etc.), networking, and print, media, or online advertising. Include the cost associated with each tactic.
• Describe how your products or services will be sold (e.g. storefront, online, wholesalers), and your target markets’ buying cycle.
06 Operations Plan
Provide a profile of your management team, your human resources plan, your business location(s) and facilities, your production plan (if selling a product), and an overview of day-to-day operations.
07 Financial Plan
Some believe this is the most important part of a plan – so much so, it’s worth dedicating up to 80% of your time to writing this section. You'll need to show three years’ worth of projected financial statements, including income statements, pro-forma balance sheets, and monthly cash flow and annual cash flow statements. Summarize each statement into a few easy-to-understand sentences and put these in a cover page for the statements. Be sure to document all of the assumptions you used in forecasting your revenues and expenses.
Free resoures to help you get started
Business Plan Template
Word templates and office documents to help you get started, including Business Plan, Sales Reports, Invoices, Ledger, Cashflow Forecaste, Problem Analysis, Expense Report, Shareholder Equity, and many more.
Sample Business Plans
Hundreds of FREE business plan templates and samples in various catagories of business.