Friday, 04 April 2014 00:00

Top 10 Tips For Startups To Get A Successful Crowdfunding Campaign

Written by
Rate this item
(1 Vote)

What are the best tips for running a successful crowdfunding campaign for startups using, kickstarter, indiegogo or any other crowdfunding platform

1 Put in the Required Hours
Common failure of crowdfunding campaigns is that project creators often don't realize the intense amount of work required throughout the campaign to make it successful. You will be talking, emailing, pitching, tweeting and posting all day, every day. If managing your crowdfunding campaign doesn't become your full-time job throughout the campaign, then its odds of success decrease dramatically.

2 Build an Audience
You will significantly increase the likelihood of success if you build an audience, ideally even before you even post your campaign. Build an email list and get support from friends and family ahead of time. Let them know what you're working on, and get their funding commitments by sending them links to your new campaign page. That way, you'll have social proof on day one of your campaign, and others will be more likely to give you donations and investments.

3 Use Video With Your Campaign
It’s very important to produce a high-quality video for the campaign. When people check out a crowdfunding project, they usually first watch the video, so it's crucial to make a good first impression. if you have had no experience with video before or have but dont know how to maximise it to attract the most interest then we reccomend you take a look at James Wedmore's Video Traffic Academy to start taking advantage of YouTube to drive traffic, build your brand, generate leads & boost your revenue! YouTube is not just about funny & entertaining videos. It has over 1 billion members, and you can tap into this crowd to find your target investors who will back your crowdfunding campaign. Through James's vido traffic acadamy you will learn you how to drive floods of targeted traffic to your campaign, website or blog. Click here to find out more


4 Understand Your Donation and Investment Level Prices
We have seen some amazing crowdfunding projects go unfunded simply because of their pledge level prices. The single most important thing is understanding what you are giving to your backers and how that corresponds to donation or investmnet level pricing. An easy way to test this is to just ask random people.


5 Interact With the Crowd
Crowdfunding is about getting support from the crowd, and they're paying, in part, for access. So answer questions, post videos, add more prizes, blog, give shout-outs and be invested in the success of the campaign by interacting with the people who are funding you. It's their excitement that brings in more supporters.


6 Do More Before You Launch
It is very important to gain a following, submit press releases and gather your first backers before launch if you can. A free PR distribution website is Once you have reached certain tipping points (30 percent, 80 percent), it is quite likely that your campaign will close successfully.


7 Create a High-Quality Video
Yes we know it’s listed twice and this is because it’s so important, this is your one chance to tell your story to prospective investors, and it is no time to cut costs. Consider enlisting the help of a film professional, or at the very least, use high-quality video equipment, alternatively you can teach yourself all you need to know through resources such as Video Traffic Academy. The majority of the videos on crowdfunding websites are top-notch, and you don't want to negatively stand out from the rest.


8 Ditch T-Shirts and Obvious Rewards
Crowdfunding project give backs might offer the occasional T-shirt or sticker, but those aren't the rewards any backer is after. Offer a top-notch product -- something you could sell on its own -- in order to win over backers. Crowdfunding platforms are to a certain extent, stores. People are there to buy things which happen to not actually exist yet. Keep that expectation in mind when choosing rewards.


9 Know Your Target Audience
Crowdfunding is awesome, but some projects clearly do better than others. Make sure you've figured out how to tap the audience for your project! Do your research.


10 Create A Buzz
Tap your existing audience and key supporters beforehand. Your first audience is key for generating buzz, showing legitimacy and sharing your purpose. Make sure before you go live, you've reached out to blogs and supporters, use twitter, facebook, linkedin and other social media to promote your new crowdfunding project page to help back you and launch with a bang. Also, it's a numbers game at the end of the day. You'll be racing to see how many people you can contact and attract before your campaign is completed.

You can also use these 20+ Free Press Release distribution websites to help promote your startup and boost your crowdfunding campaign

Read 644 times Last modified on Friday, 04 April 2014 20:44
Brian Cohen

Brian is the Chief Editor at fundedflow