A year ago, Sunil Mahajan, CEO of Kleeto, approached a few seed funds and venture capitalists to raise working capital for the record management solutions company. Forget funding, many of them did not even give Mahajan a patient hearing.
Kleeto faced an unusual problem — its capital requirement was very small. That made it a pariah for the investors it contacted. The investors were besotted with ecommerce startups, which required bigger capital and ergo, represented bigger ambitions and bigger markets, although they carried bigger risks. "VC funds had no appetite to invest in B-to-B profile like ours," says Mahajan.
Ready to start expanding, the creators of smartphone app ASAPP! have launched an equity crowdfunding campaign on Seedrs to raise £110,000.
ASAPP 4ASAPP! is a free app that is available to iOS and Android devices that allows businesses to target the right people in your neighborhood or town. It uses the phone’s inbuilt GPS technology to determine the user’s location to create a virtual perimeter (or Geo Fence). These fences have a diameter of 5 meters to 5 kilometers and can be drawn from around a corner shop, a football stadium or a city center.
Acton RocketSkates are smart motorized skates that fit right over your shoes. Once they’ve been powered on, simply push off and the motors will take over to propel you forward. For accelerating, lean forward and for braking or stopping, put your heel down. This means that the rider has complete control over the motor without the hassle of a remote. With an app and Bluetooth connection, the skater can track their route and mileage as well as the progress of other Acton RocketSkaters in the area.